Monster Energy Named Product Sponsor for Kuala Lumpur Dota 2 Major

Monster Energy will sponsor its first Dota 2 Major in the Southeast Asian region. The tournament will also be the first Major to take place in Malaysia. As official product sponsor, Monster joins other non-endemic brands KFC and U Mobile … Read More

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Monster Energy Named Product Sponsor for Kuala Lumpur Dota 2 Major

Monster Energy will sponsor its first Dota 2 Major in the Southeast Asian region. The tournament will also be the first Major to take place in Malaysia. As official product sponsor, Monster joins other non-endemic brands KFC and U Mobile … Read More

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Singtel Group Signs Memorandum of Understanding to Grow Southeast Asian Esports

Singtel and its regional affiliates signed a memorandum of understanding to help develop esports within Southeast Asia, India, and Australia. Singtel recently hosted a multi-game tournament with regional qualifiers hosted by its regional associates. While still small compared to North … Read More

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Singtel Group Signs Memorandum of Understanding to Grow Southeast Asian Esports

Singtel and its regional affiliates signed a memorandum of understanding to help develop esports within Southeast Asia, India, and Australia. Singtel recently hosted a multi-game tournament with regional qualifiers hosted by its regional associates. While still small compared to North … Read More

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Gambling, Food, and Mastercard: Non-Endemic Sponsor Recap for Q3 2018

The previous sponsorship recap showed that the second quarter of 2018 was dominated by brands capitalizing on newly franchised leagues. Both the NBA 2K  League and Overwatch League  brought in a number of first-time sponsors. As those leagues finished their … Read More

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ELEAGUE and Nintendo Team Up for Super Smash Bros. Ultimate Television Premiere

ELEAGUE and Nintendo partner to present the E3 Super Smash Bros. Ultimate Invitational 2018 on television. The show will feature a three-part series centered around the Super Smash Bros. Invitational from Nintendo’s E3 Presentation. The deal indicates Nintendo’s increased willingness … Read More

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