Mad Lions E.C. Welcome Nescafé to Spanish Esports Market

Nescafé entered into a sponsorship agreement with Spanish esports organization Mad Lions E.C. The agreement focuses on creating digital content and fan experiences around the Mad Lions League of Legends team. This is the first time a Nestlé brand will … Read More

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Italian Team Mkers and Gillette Kick Off Content Partnership

Mkers entered into a one-year content collaboration with Gillette, focused around the team’s FIFA players and influencers. Gillette Italy will showcase content featuring Mkers’ players on its Instagram account. Gillette already has sponsorship deals in place with Team SoloMid, the … Read More

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How the Hearthstone Championship Tour Established the Game as an Esport

When it released in 2014, Blizzard Entertainment’s  Hearthstone  quickly became the biggest digital collectible card game (CCG) on the market. And then, as tends to happen with competitive games that earn a massive player base, an esports scene popped up … Read More

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How the Hearthstone Championship Tour Established the Game as an Esport

When it released in 2014, Blizzard Entertainment’s  Hearthstone  quickly became the biggest digital collectible card game (CCG) on the market. And then, as tends to happen with competitive games that earn a massive player base, an esports scene popped up … Read More

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Giants Gaming Confirms Denied Application for 2019 EU LCS

After three consecutive years in the EU LCS, Giants Gaming will not be a long-term partner in the EU LCS Giants Gaming is entitled to an exit payment from the league, though terms of the payment have not been disclosed. … Read More

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Giants Gaming Confirms Denied Application for 2019 EU LCS

After three consecutive years in the EU LCS, Giants Gaming will not be a long-term partner in the EU LCS Giants Gaming is entitled to an exit payment from the league, though terms of the payment have not been disclosed. … Read More

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Esports Essentials: Mobile Esports are Here to Stay

Esports is a growing market,and nowhere is that growth more pronounced than in the mobile scene. With plenty of room for innovation and a majority market share of total gaming spending, the mobile esports scene is poised to grow significantly … Read More

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Esports Essentials: The Potential of Digital Collectible Card Games

Digital collectible card games (CCGs) are on the rise, and their esports potential is starting to become clear. Dota 2  developer Valve  is looking to secure a top title within the genre by making something new. Others are setting out … Read More

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