Fortnite, PUBG Streamers Grow Personal Brands with Merch and Sponsorships

From magazine covers to smartphone commercials, Fortnite  Twitch  streamer Tyler “Ninja” Blevins is inescapable right now. He has parlayed his mass streaming success into unmatched mainstream appeal, and is finding unique ways to monetize it along the way. Last month, … Read More

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League of Legends World Championship Maximizes Viewership for Sponsors

Each year, Riot Games  gathers the best teams from around the world together for a multi-week tournament, the League of Legends  World Championship. The entire year of competition for the developer’s MOBA is designed as a lead-up to this single … Read More

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Stoloto Turns to ESforce Holding and EPICENTER to Rejuvenate Audience

Russian lottery distributor Stoloto has partnered with Epic Esports Events (part of ESforce Holding), and will support its next EPICENTER tournament. Stoloto seeks to “reboot” perception of lotteries as entertainment for older generations. Sport24.ru, which belongs to the same holding … Read More

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Stoloto Turns to ESforce Holding and EPICENTER to Rejuvenate Audience

Russian lottery distributor Stoloto has partnered with Epic Esports Events (part of ESforce Holding), and will support its next EPICENTER tournament. Stoloto seeks to “reboot” perception of lotteries as entertainment for older generations. Sport24.ru, which belongs to the same holding … Read More

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