Why Brands & Influencers are Taking Center Stage in Esports

Fortnite  introduced the world to streaming celebrities. The Overwatch  League and NBA 2K  League paved the way for local, city-based esports engagement. These new developments and much more have led to a new wave of brands flooding into esports. Marketing … Read More

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What Is Needed to Run an Esports Event? Experts Discuss Challenges and Opportunities

As esports events get larger and more prevalent, they’re drawing more and more eyes—not only via streaming platforms, but also in person. For organizers, selling a live esports event is all about constructing an experience that entices ticket-buyers while spotlighting … Read More

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Accessibility, Popularity, Diversity—How Mobile Games Can Shape the Future of Esports

“I’m personally excited because mobile game tournaments are much shorter,” quipped Yvette Martinez-Rea, CEO of ESL  America. At the RSR Partners x HIVE Esports Business Conference, Martinez-Rea was joined by AT&T assistant vice president of sponsorships and experiential marketing Shizuka … Read More

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Top 10 Most-Watched Twitch Esports Channels, Sept. 24–30

In an esports-light week for Twitch, Rocket League was the most-watched competition. Meanwhile, the BLAST Pro Series reached its highest peak audience, of 136.6K max CCV. Every week, TEO releases a list of the top 10 Twitch  esports channels, ranked … Read More

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Experts Debate Esports Pay-Per-View and Media Rights Revenue Opportunities

“[Esports] is never going pay-per-view and it shouldn’t,” said Moritz Maurer, CEO of data firm GRID, during a panel entitled “Is Esports Going Pay-Per-View? Media Rights and Their Implications” at RSR Partners x HIVE New York on Sept. 28. While … Read More

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