PGL Adds SAP as Analytics Partner For Kuala Lumpur Major

Software company SAP will be the official analytics partner for the Kuala Lumpur Dota 2 Major. SAP began its esports involvement in the spring signing a three-year deal with Team Liquid. The company expanded to events by providing analytics for … Read More

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PGL Adds SAP as Analytics Partner For Kuala Lumpur Major

Software company SAP will be the official analytics partner for the Kuala Lumpur Dota 2 Major. SAP began its esports involvement in the spring signing a three-year deal with Team Liquid. The company expanded to events by providing analytics for … Read More

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Gambling, Food, and Mastercard: Non-Endemic Sponsor Recap for Q3 2018

The previous sponsorship recap showed that the second quarter of 2018 was dominated by brands capitalizing on newly franchised leagues. Both the NBA 2K  League and Overwatch League  brought in a number of first-time sponsors. As those leagues finished their … Read More

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TEO Monday Morning Briefing, 10/09/2018

All eight Overwatch League expansion team owners and locations are confirmed, 21st Century Fox invests $100M in a streaming platform, and the conflict between violent games and Olympic values rages on… Missed any of the biggest esports business news last … Read More

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ESforce and Acuvue Partner to Highlight Qualifiers for International 8

ESforce and Acuvue launch Acuvue Golden Lens project, highlighting past Dota 2 International moments and rewarding new ones made during International 8 qualifiers. American multinational pharmaceutical company Johnson & Johnson has its first public entry in esports. Russian esports holding … Read More

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Food, Drinks, and Phones: Non-Endemic Sponsor Recap for 2018

Food brands lead all other categories in non-endemic partnerships in 2018. We’ve already seen several unique sponsors enter the scene including airlines, cryptocurrencies, and cell phone providers. 2018 is shaping up to be the biggest year for non-endemic partnerships in … Read More

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