Penta Sports Adds Betting Portal Sunmaker as Jersey Sponsor

Betting platform Sunmaker has signed as a jersey sponsor for Penta Sports. The agreement marks Sunmaker’s first esports sponsorship. Sports marketing company Infront Germany helped arrange the partnership. Sunmaker, a European betting portal owned by Swedish gaming company Cherry AB, … Read More

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Ubisoft Announces Revenue Share Program for Rainbow Six Pro League

Ubisoft unveiled a new revenue sharing model for the Rainbow Six Pro league Teams will receive 30% of revenue from branded in-game items. Ubisoft will also share revenue from Pro League themed items. Today, Tom Clancy’s Rainbow Six: Siege developer … Read More

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Team Vitality Inks Marketing Partnership With Infront

Infront will market Team Vitality’s sponsorship offers as part of a partnership. The marketing company is active in esports through its co-created team FOKUS CLAN, and a partnership with Penta Sports. Team Vitality’s partnership portfolio already boasts brands including Adidas, … Read More

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Rainbow Six Siege Considered for Chinese Launch, Tencent’s Next Mobile Port?

After acquiring a 5% stake in Ubisoft and signing a strategic partnership, Tencent will operate, publish, and promote the developer’s game titles in China. Tencent has focused heavily on the mobile video games market, successfully porting PLAYERUNKNOWN’S BATTLEGROUNDS  to mobile. … Read More

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NETGEAR’S Nighthawk Brand Will Be the Jersey Sponsor for Seoul Dynasty

KSV eSports has announced that networking hardware brand NETGEAR will sponsor its Overwatch League team, Seoul Dynasty. Specifically, NETGEAR’S gaming brand, Nighthawk, will feature on the team’s jerseys, plus there will also be branding within the team house as well … Read More

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INTERVIEW: Joanna Brych, Smilegate Europe – “CrossFire Esports is Big, We’ve Been Doing it Successfully For Five Years”

As usual, this year’s Gamescom was home to a variety of esports competitions for both new and long-existing titles. One of these was CrossFire, a Free-to-play FPS that, according to its developer Smilegate, currently has eight million concurrent users and … Read More

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