Headset Maker Turtle Beach Adds Lakers Player Josh Hart as Endorser

Turtle Beach has added 23-year-old Los Angeles Laker Josh Hart as an endorser. The peripheral manufacturer will work with Hart to produce promotional content. Turtle Beach joins the likes of competitor HyperX, which has numerous pro athlete endorsers. Gaming headset … Read More

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Nick Bourne of Turtle Beach on Developing Performance Gear With Esports Teams: “They Did This. This is Their Headset.”

In traditional sports, marketing performance gear to amateurs is a common practice. Aspiring athletes want to use the same shoes, gloves, rackets, and balls that the professionals use. That idea may seem strange in an esports context—how much can you … Read More

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Nick Bourne of Turtle Beach on Developing Performance Gear With Esports Teams: “They Did This. This is Their Headset.”

In traditional sports, marketing performance gear to amateurs is a common practice. Aspiring athletes want to use the same shoes, gloves, rackets, and balls that the professionals use. That idea may seem strange in an esports context—how much can you … Read More

Read more